47-48 Pensar la edición. Editorial forum

Who is your magazine aimed at?

When we considered devoting a monograph to publishing, we combined the ideas that we had sketched out over the last few months. We can sum them up as being an interest in analysing artistic practices in connection with the economic and social changes that information technologies bring about.

At a time when media concentration is impoverishing and homogenising the world of communications, we think these small publishing initiatives, that are experimenting with new formats and contents, are in some ways having an impact on social and cultural relations, and are a reflection of the dynamism of contemporary society.

This concern led us to design a forum for magazines that would question the function of art and creative activity at the present time, and would deal with the changes that are taking place in the creation, management and distribution of contents. We decided to pose a series of questions to various established magazines from distinct origins to discover and disseminate the ideas that they are working with:

What perspectives regarding the creation and production of contents have you created your editorial project?

Who is your magazine aimed at?

What are the dissemination and promotional vehicles that you are most interested in for your magazine?

In order to open a critical debate, give us your assessment of Zehar.

We hope that this initiative proves to be interesting and that it helps to encourage debate and cooperation between projects. We are grateful to those who have taken part, and we hope to meet up with you again.